![]() They continue to expand the types and quality of services they provide, with current initiative looking to expand into the search-engine market. Tencent is also the current global leader in games holding 100% of Riot Games (League of Legends), 84.3% of Supercell (Clash of Clans, Clash Royale), and 40% of Bluehole (Player Unknown BattleGrounds). Alibaba is the more notable competitor due to the global exposure on their CEO John Ma. The two main characters Tencent faces are Alibaba and Baidu. This helped Tencent create a user-base for WeiXin by transfer its social-media users from QQ. Prior to WeiXin, Tencent was widely known in China for its MSN-like messaging service called QQ. Headed by CEO Ma HuaTeng, or Pony Ma, it is one of the top two biggest technology companies in China. Tencent is a “provider of Internet value-added services in China”, founded in 1998. To access things like “Mcdonald Coupons”, “Rent a Bike” or even play mini-games, users no longer have to download a new application, as it is built into the WeChat app. The launch of its mini-applications created even more versatility for WeChat user. ![]() In 2017, WeChat reached 900 million monthly users and has become so integrated into everyday life in China that it is seen as a cash substitute. WeChat also revealed the WeChat Enterprise accounts, which acts like a in-house social media platform for organizations, similar to Slack. Rather than trying to convert users of foreign countries, they started providing WeChat in target locations of rich Chinese tourists. In 2016, WeChat decided to approach global expansion differently. This brought in a lot of advertising revenue for WeChat and also helped big brand names from across the world get exposure with WeChat users. In 2015, WeChat started allowing corporate accounts to use ad promotions that would appear right on an user’s Moments feed. Tencent also allowed WeChat’s business account holders to open stores in their accounts, allowing users to directly shop and pay for the item through WeChat. Throughout this year, they partnered with many companies such as Didi Dache and JD (an online retail store) to create in-app programs that allows users to perform day-to-day tasks such as calling for a taxi and shopping online. In 2014, WeChat made a strong push towards mobile commerce. This did not hinder its domestic growth, as by obtaining famous brand ambassadors, integrating a social gaming platform into the app, and offering mobile payments, WeChat was able to significantly increase their user base. ![]() In 2013, WeChat was caught for the first time censoring sensitive political messages from users around the world. Even so, with introduction of voice and video calls, WeChat Moments, QR codes, and opened access to WeChat brand accounts they were able to double their users in just six months. The first instance of a failed global expansion also occurred in India, as Indian consumers liked Facebook and Whatsapp better. In August, WeChat started rolling out new features such as the “find nearby friends” and “send video clip” functions.īy early 2012, WeiXin broke the 100 million registered users mark and also chose WeChat as the official international brand-name of WeiXin. At launch, the app resembled most messaging apps with functions to text, create voice clips, and send photos. ![]() WeChat under the brand name WeiXin first launched in GuangZhou China in January 2011. 15.5 WeChat’s Case Study - Public Chat Room Monitoring.12.4 Availability of Substitute Products (Threats).12.3 Increased Internet and Smartphone Users (Opportunities).12.2 Heavily based on chinese culture(Weakness).12.1 Support of Parent Company (Strength).11.4 Ecommerce and Payment Transactions.
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